While developing a mobile app became relatively easy given the support and development services from competent app development companies, launching it in the market successfully isn’t a cakewalk. Owing to the ever-changing market trends and unpredictable user behaviour, an app maker can’t simply assume that their app with become triumphant soon after its launch. Even a slightest mistake in the strategy can give a massive blow to the big launch of application. Fortunately, there are millions of apps already wandering in the market whose successful release by their marketers showed others the things to avoid or what works well while launching apps. Precisely, making an app launch success is simply translating the buzz into a reality with a great number of installs, or good store rankings. To make sure that an application heads towards success following its launch, here some usual mistakes to avoid.
Ignoring the pre-launch significance
It is wrong to think that promotion activities begin after an app’s release on the store, but there’s need for a plan earlier to promote it. Intended research on the users’ segment and planning for its promotion accordingly help in knowing the nerve of the target market. This can help in changing any business tactics for the application adhering to them. Creating pre-launch buzz through social media platforms or viral marketing is useful too in letting users to know what awaits them in that app and invite any suggestive ideas from them.
Many app owners ignore the relevance of ASO (App Store Optimisation) strategies prior to the launch thinking that it needs some special budget. However, that’s not the exact case and so owners should not ignore ASO for the sake of the success of their application. Optimising keywords in the description or title, or using some competitive insights to benchmark their results eventually help them achieve higher visibility in the store.
Weak content marketing
Most of the time owners forget that a major way to get market for their app is by making people talk about it. It is widely recommended for marketers to find websites, blog forums or communities followed by the targeted users and share information about their application’s launch via some resourceful content. They can use the content to give some sneak peaks of their app, put videos or screenshots of their features to encourage them to use it.
Understating the power store ratings and reviews
One dire truth is that reviews and ratings appear organically to encourage others to install the app. However, owners would not have their star ratings visible until they receive five number of reviews from first-time users. One cannot simply start getting reviews after launching it but need to reach out via email or any other medium to all the beta testers, users or advocates of the app. Further, implementing some strategy like in-app messages or push notification that pushes every active user to review the app is effective in earning good reviews for better rankings in the organic results.
Ignoring these common blunders while launching an app can literally blow off your app venture and make it stand apart in the competition. While a little ignorance can make everything go in the wrong direction, being watchful and little attentive to these strategies can circumvent all possibilities of failures of your new app venture.