Planning to Launch Your App? 3 Vital Things to Know Before Proceeding

Well, while releasing a new app in the App Store does not come with the guarantee that it would gain immense success! How vying today’s app market is beyond any doubt. To stand out in this crowd, you need to come up with an interesting and creative app idea with rich and effective features along with business-driven app marketing strategies. Here is a list of a few crucial things to contemplate before launching an app to the App Store that would make the path to success smoother.

#1 Know the Market and Competition

Well, believe it or not, this point has a huge impact!

Until and unless you know the market well, where you are going to launch the app, how is it possible to know what the market demands! Moreover, you should do in-depth market research on your competitors. You need to research on what services your competitors are offering, how the users are reacting to those services. Thus, you need to find the loopholes and come up with an innovative solution that can efficiently resolve the issues customers are facing. A proper market research would help you to set well-defined aims for your business and to set an impactful strategy.

#2 Set Strategic Approach to Pricing

Deciding on the app pricing model is very crucial! See, if your aim is to release such an application on the App Store that would reach a huge market base, going with the freemium pricing model is the best choice for you. Otherwise, if your aim is to give solution to any particular issue to a niche audience, subscription or the paid pricing model can work the best. However, depending on the purpose that your app is going to serve, you need to choose the best option. Before setting a price for your app, you need to dig for answers to the following questions.

  • What are the charges of your competitive apps?
  • How much money you would need to keep running your application
  • What extra features you should offer if a user decides on in-app purchases?

#3 Optimising the Application for App Store Search

Launching the application in the App Store is not the end of your task. You need to optimise the application properly so that the ranking does not get affected. According to the experts, below-mentioned are some of the major aspects that have great impacts on the ranking of an app.

  • Branding and visuals used in the app
  • Use of the keyword in the app description and/or name
  • Total number of the positive reviews generated by the app
  • Total number of app downloads

According to a recently made research on the app ranking tactics, the right placement of the keyword in the app title can boost the ranking by almost 10.3% in the App Store.

Apart from all the above-mentioned aspects, you need to contemplate other points such as devising and designing branded screenshots along with designing intriguing visuals to serve the marketing purposes. Moreover, you need to pay a special attention to get trusted and honest testimonials. This would help the people to get the value of using your app.

Fleet Risk Management FAQ

Managing any business is tough, but when your employees are out on the road? Well, it only gets more complicated. The risk associated with managing a fleet is real and significant as mistakes can not only end up in damage to your property but, more seriously, a threat to life.

Most people know that if you’re operating a fleet of vehicles you need to partake in fleet risk management, but that leaves many questions unanswered. In this guide, we’ll take on the most commonly asked questions regarding fleet risk management. Let’s get started:

Q: How often should my drivers be tested?

A: Bad driving habits don’t take long to form, and even habits which have been taught out can creep back into our driving style if we aren’t careful. It’s a consequence of idle habit, and it means that testing your drivers regularly is utterly essential.

In general, it’s recommended that major training is undertaken on an annual basis, however, quarterly mini-assessments are also recommended in order to correct minor issues with driver style.

Q: My staff drive vehicles which aren’t cars, do I still need fleet risk management?

A: It doesn’t matter what type of vehicle your staff are in control of, whether it’s bicycles, motorbikes, buses, trucks or lorries, fleet risk management is a legal and moral obligation. Most fleet risk management firms will offer support for the wide variety of vehicles which are owned and operated by businesses like yours.

Q: Who in the company is responsible for fleet risk management?

A: Unlike certain legal obligations, there isn’t a set position within a business which is responsible for FLR. However, it is recommended that the role is taken upon by those at the very top of the business as this sets an important precedence for road safety within the business.

Ultimately, should your business not enact a fleet risk management program, your business will be held personally responsible for any accidents that occur. Thus, it’s recommended that FLR is taken seriously at the top of the business and, ideally, an individual is given the responsibility of overseeing it throughout the year.

Q: What kind of data can you get from a telematics device?

A: An optional aspect of FLR which some businesses choose to install are telematics devices. These boxes are effectively cousins of flight ‘black box’ technology and monitor everything that goes on in the car.

These devices can provide information on speeding, dramatic acceleration or braking, cornering performance and other, vital, risk management issues.