Common Misleeding Emails That Lead to Malicious Attacks

Hackers and scammers come up with creative ways to gain control of you and your computer. Unfortunately for us, it’s sometimes very hard to figure out when you are about to be scammed. It’s very important that we know the signs when someone is about to take advantage of us and our computers. Listed below are common scams and tactics that people will use that will then lead to a malicious attack.

1. Phishing Emails

Phishing attempts usually come by form of email. Scammers will send you an email that looks like it has come from a legitimate site, like banks or from stores that you often shop at. Some of the most common forms of a phishing attack include:

* Emails from people claiming to be stranded somewhere. In this type of email, they will ask you to send them money by clicking on an attachment they have sent you. Once you click on the link, the scammers will have access to your private information.

* Emails claiming to be from news organizations talking about some of the biggest news in the world at the time. These emails will ask people to click on the link given so they can then read the whole story. That link will then lead you to a malicious website. This is where the scammers can gain access to your computer’s information.

* Emails threatening to harm you or someone you know if you do not pay the sum of money they are requesting.

2. The Money Laundering Scam

This is one of the oldest scams around. Nearly everyone at one time or another has gotten an email from someone begging you to help them to retrieve their large sum of money from a bank. In exchange for your help, they will offer you a large amount of money.

This is all only the beginning, though, because soon they will be asking you for more money for additional services. At the end of this, you will be left broke and without the promised money. There have even been cases where these people have made a malicious attack on the computer.

3. Greeting Card Scam

This email always looks like it is coming from a friend. However, when you open it, you aren’t surprised with something sweet; you’re surprised by scammers gaining control of your computer. After the “card” is opened, malicious software is downloaded, which is when pop-ups will start showing up all over your screen. You may also notice strange windows popping up on your screen once your computer has been attacked.

There are some very destructive and creative ways for people to gain control of you and your computer. It is often very hard to decipher when you are being attacked. You should always be on the lookout when you get emails. Scammers are always lurking and are just waiting for you to let your guard down so they can take what is rightfully yours. But when you’re always aware, you will be able to prevent yourself from being scammed.

Business Angel or Devil in Disguise – You Choose!

Angels are high net worth individuals who invest on their own, or as part of a syndicate, in high growth businesses. In addition to money, Business Angels often make their own skills, experience and contacts available to the company. This has been immortalised by the program The Dragons Den where people pitch for money and also additional Dragons expertise.

Angels rarely have a connection with the company before they invest but often have experience of its industry or sector. Therefore, the commitment of Business Angels is often very strong.

The majority of Angels make investments for financial reasons. However, there are other motives for investment including taking an active part in the entrepreneurial process, enjoyment from being part of the success of a good investment and the sense of putting something back.

Angels are an important but still under-utilised source of money for new and growing businesses. A typical Angel makes one or two investments in a three-year period, either individually or by linking up with others to form a syndicate. Some Angels invest more frequently. There are approximately 18,000 angel investors across the UK, and around £800m is invested by Angels annually.

It is often thought that you have to be very wealthy to be an Angel Investor, but in fact many individuals invest from around £10,000 in any one company, however some Angels invest much more and money is also tied up for potentially many years. Given that a Angels would generally invest between £10k-£750k as an investment, but are usually in return for a shares. So, most Angel investors will take a portfolio approach and invest in more than one company to give a spread of opportunities to diversify risk.

Angels often invest as part of a group called a syndicate, organised through personal contacts or one of the many Angel Networks. One investor will generally act as a Lead Investor, sometimes referred to as the ‘archangel’, and will act on behalf of the syndicate.

As well as investing money, Business Angels can also bring valuable know-how, contacts and experience to the businesses in which they invest. Investments are made across most industry sectors and stages of business development, but especially in early and expansion-stage businesses. Most prefer to invest in companies within 100 miles of where they live or work although investors in technology companies tend to be prepared to travel longer distances.

What’s The Down Side – With Angels having numerous investments it means that they are not always available when you need or want them. Angels may also appear happy, wonderful people but once they are in a company some of them take on a different persona. They might not be so happy and can sometimes say the wrong thing making you feel embarrassed and unloved. Also an Angel can often require a substantial share allocation and in certain cases become a majority share owner which also has its challenges. An Angel may not see the same as you even when you explain it and could be dismissive suggesting they have seen it all before.

Getting outside investment is a gamble but with the right mindset and business plan and a little rapport they can also be hugely valuable but it is worth considering everything from all different angles before giving away large share allocations as soon as your Angel appears.

Do your homework, know your numbers and follow a plan – it can only be good news when you have taken time to understand your proposition at a granular level!

You can email marc@integerwealth.co.uk with any questions

4 Ways to Successfully Manage Projects

There are countless resources, guidelines and tips on how to successfully manage projects. But one topic that’s not often covered involves project failures. Not many project managers are ready to admit failure. However, it’s still all too common to see projects fail and that’s why it’s essential to identify and analyse the potential risks and challenges before the project kicks off. By understanding the risks associated with the project’s goals they can more than likely be better managed.

In this article, I’ll identify 4 primary ways to help successfully manage them. Understanding them will hopefully better prepare you for your next one.

Take time to plan: Successful project managers know that they significantly increase a project’s success when they allocate sufficient time to planning. They know the outcomes the project needs to deliver and how its success will be measured. They pay attention to detail and break down big goals into smaller ones. They identify the financial and human resources they need and share their expectations with their project team. They research the costs involved and then set and manage budgets. They know that inaccurate cost estimates can quickly exhaust funds causing parts of the project to be abandoned.

Regular progress and milestone management: Managing milestones and tracking progress towards them helps to identify which parts are off course and allows corrections to be made before it’s too late. Successful project managers assign and prioritise tasks and know that it’s critical to be able to manage people. They know which warning signs to look for and when the project is failing.

Good governance and leadership: Often project managers become so busy that they “don’t see the wood for the trees”. Allocating a project sponsor or senior manager to oversee progress and to ensure that the project manager has support and the resources they require will greatly benefit. Equally, they should be given responsibility for ensuring that the project’s scope and goals are fully understood. Often financial and human resources are scarce and many projects run concurrently and compete with each other. The project sponsor should be someone who has the authority to make decisions on which projects to fund and which ones to delay. They often can cut through red tape and remove obstacles.

Assign experienced project managers: Often projects are allocated to people who are very competent in their jobs but have little or no project management experience. A project manager may be assigned to a business critical or strategic project and will take on significant responsibilities. Successful projects are assigned to individuals who have the experience and have demonstrated they have the capabilities to successfully manage assignments.

These tips are just four basic means to help improve your project’s likelihood of success. Beyond them, there are countless other ways for developing greater value from your projects. But by implementing some of them in planning and executing your projects, you’ll be on your way towards delivering better performance and outcomes.

5 Most Usual Mistakes That Could Break Your eCommerce Business

Creating a downright online store isn’t that hard when there are plethora of platforms available including Magento, Shopify to WooCommerce or Zencart. However, considering the fierce competition in the eCommerce segment, starting an online venture is more about building credibility and making things perfect to boost conversions. For online retailers, success is a sure instance only if they know how to fetch new customers consistently and fill all the gapings on the website. At every step, they have to be careful not to fall prey to the costly mistakes that most retailers make and ruin their scope for earnings.

Whether retail merchants wish to launch an eCommerce store or get their existing store optimised, here are the most-obvious mistakes that they should be aware of to offer exhilarating user experience to their visitors.

#1 Not having a proper plan for targeting

For an eCommerce site, one does not need a formal strategic plan, but still a simple plan on how to proceed and target the specific segments. You do not need a business plan as a roadmap for success but simply be aware of who are your customers, what they like, what you can sell to them and what customers are willing to pay for the products offered by you.

#2 Not having a definite value proposition

Research manifested that most buyers stay for some fraction of seconds on any online site before deciding whether they will purchase or leave for another shopping destination. The only thing that can affirm their decision to stay is a Unique value proposition of your store. Your value proposition will make you different from the rest sellers and exhibits what you have in offer for them. More precisely, the value proposition is a promising prospect from the retailers’ end to deliver specific benefits to the customers and telling them why they are the best.

#3 Hiding product details and information

Most online retailers make the mistake of hiding a lot of details like the complementary items added to the product, rebate or discounts, certain less-important features or the surcharges needed for delivery. They think that customers will love surprises and might get exhilarated after placing the order. But, the truth is customers feel tricked down in the instances where they have to pay more and did not know about it. Thus, even if you have best intentions of hiding some information, do not go for it as people like you to be straightforward especially about shipping and prices.

#4 Ignoring after-sales customer treatment

You just cannot forget the customers who have bought something or other from your store because they might be the one to return for their next purchases. Thus, make sure you offer them good experience even after the product sale. For this, retailers need to promote some prominent way of interaction with the customers afterwards like email, messages, push notifications, live chat and so forth.

#5 Not emphasising on SEO strategy with understanding of the market

SEO for eCommerce or any website predominantly involves studying the competitors in the market and what are the keywords or key phrases they are targeting. You must not act silly and consider only keywords relevant to your business but should consider those quality keywords that can elevate your ranking in search engines above your competitors.

It is always better to learn from the mistakes of others than your own. These above illustrations are to make you and every aspiring retailer aware of the pervasive mistakes that might happen in eCommerce development. This will probably let your mind buzz with different ideas on how to avoid these mistakes and improve the scope of revenues for your store.